Is E-commerce a part of your daily marketing campaigns? If not, you are a few steps behind the leading marketing trends.
Email marketing is a great source for finding organic leads. It’s a cost-effective solution to boost awareness about your products and services, create customer loyalty and increase your brand reputation.
The original email function was created 40 years ago, and since then, its reach has grown to a staggering 108.7 billion emails sent per day. The analysis shows us that 90% of the adult population around the world checks their mailboxes at least once a day.
On average each user will receive around 120 emails per day. These numbers make for compelling viewing, and can be used to compare E-commerce with other marketing channels.
Savvy marketers predict upcoming trends and are proactive in backing up estimates with statistically accurate information.
If you want to be a confident decision maker, check out the infographic below. The experts behind WebsiteBuilder.org have prepared a total of 119 marketing facts and eye-opening marketing stats to help you gain a more thorough understanding of the email marketing niche.
E-commerce is an area ripe for new lead generation. The key to a profitable and sustainable email marketing campaign is best depicted in making sure you have repeatable and scalable processes.
Identify your target audience and establish what matters to them. Customers are 2 times more likely to open a customised email instead of a basic template, so include variable conditions in the email body. Use CTA buttons or short animations to attract more attention to the content itself.
Don’t be stingy with your spend on marketing automation, it will allow you to send follow-ups with perfect timing and even to see reports for each target group.
Half your audience is likely to open your emails from their smartphones. Make sure that you customise the content for multi- channel use. Compelling images and paying close attention to customer’s intentions will leave users satisfied with your business.
This infographic will help you grow a comprehensive user base and benefit from it to the fullest.
