Businesses are typically built on a vast body of knowledge and skills that are harnessed in many different ways and across all platforms. A knowledge management system helps to understand and organize unstructured data. This helpful software is something many businesses really could not survive without in this day and age. Let’s look at three main areas in which knowledge management systems are at work nowadays.
Mobile
Mobile devices do seem like they are taking over the world. You go out to a restaurant and all the tables have at least two people tuned into their cell phones and not each other. This is not your imagination talking. This really is the case. People are using their phones for information attaining more frequently than they are using them to do what they were originally meant to do: make calls. This has piqued the interest of companies who wish to use knowledge management systems in new and innovative ways that will actually realistically impact how their employees access relevant information as soon as it is available. This is best for the company and the individuals that are a part of the company. Knowledge management apps and technology are now used in order to divulge critical information as soon as it is necessary. Mobile devices are effectively becoming and have become in the last two decades, the most useful tool of business and knowledge management.
Content Marketing
Knowledge management has now reached beyond businesses just sharing information with its employees, and it has actually become something of an interactive environment where people are able to share their insights into brands. This is an effective way in which marketing is carried through efficiently, and with purpose. There are now firms that allow for the wealth of knowledge and insights between the whole company to be shared and put to use in the way of marketing. This has been a way in which companies have begun to be more human with its communication and relationships, allowing for humans to give human insights, rather than just being instructed by one person. There is more of an interactive and innovative environment when companies employ content marketing knowledge management systems- whether this be an app or a website.
This also means that knowledge management has its place in blogging and article creation- as tagging and sharing the organization’s content is something that is beneficial to the operation. Knowledge management software has a place in sharing the rapidly increasing amount of content that businesses are creating in order to draw in clientele.
Social Media
Social media like Facebook, Twitter, and even LinkedIn has undoubtedly changed the world as we know it. It has given everyone in the free world an equal platform, which has had some positive effects on businesses (even though older generations might argue its lack of simplicity). It has allowed businesses to have a direct line of interaction between themselves and its users, and in fact, is one of the best ways to leverage marketing. The advent of hashtags and tagging has had a positive impact on businesses, as it allows for its products and services to be reviewed and linked to them. It provides invaluable information. But how do we harness this? The use of knowledge management systems in social media is actually more common than anyone has probably heard. Software is readily able to sort through the piles and piles of unstructured data that social media provides. This can be a big help to business owners who really value feedback about their products, and can use this information to power their company and how they treat their consumers.
Knowledge management systems are being employed in so many situations it might seem difficult to keep track. They are of relevance in all business situations as knowledge is the only way to get ahead of the game, and the amount of information is constantly increasing and becoming more difficult to manage.
